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Visual identity and packaging design for Sal da Terra Biocosmetics male line. The visual design for this project looked to work with the figure of the masculine and brute man, but who at the same time takes care of himself, skin, hair, and beard. This way, the “vegan sailor” emerged, showing the product's main characteristics - natural and vegetable; creating a brand strategy that uses the empathy of the character to distinguish the “Sal da Terra Man” at the POS – Point of sale. This line is composed of shampoo for hair and beard, conditioner for hair and beard, aftershave lotion, shaving cream, and facial moisturizer.

The design was chosen to be part of the Comunicare al Presente 2020 exhibition in Italy.

Project published by Packaging of the World, one of the largest specialized blogs in packaging design in the world. Take a look…

The project was featured by World Brand Design Society, one of the biggest online publications in the world specialized in brand and packaging design. Take a look… 

Sal da Terra LOGO.png
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