Ricardo Pletes, RPD Design | Strategic Design for Small Business

WHAT

I DO

I have been providing consulting services for small and medium-sized companies for more than 10 years in a customized and unique way. Through strategic design I build better brands, products and services. I understand the cultural and financial reality of small entrepreneurs. I promote growth and value for your business, turning investment in design into real and measurable results.

WHAT

I DELIVER

Naming

Find the best name for your brand, product or service.

Logotype

Customized and unique logo development, which you will be proud to use!

Corporative Identity

It goes beyond your business card, it's the way your company or product communicates visually with your consumers and stakeholders.

Packaging and Labels

That's where we have the fastest and best results. Technically correct renovation, with a specific design to reach your consumers, can increase sales by an average of 85%.

Innovation by Design

Strategy for positioning your brand according to the niche market or specific public, with emphasis on creating competitive advantage throughout the design.

Environmental Graphic Design

Environmental graphic design for stores, vehicles, kiosks, and more.

MY

BACKGROUND

I am an Architect, Master in Strategic Design by Unisinios Design School of Porto Alegre - Brazil / Politecnico di Milano. I studied Product Design at Parsons New York, and I have Graduate Degree in Commercial Architecture and Visual Identity.

My master degree focused on the application of strategic design to promote innovation in small companies. I have been working as a design consultant for more than 10 years. I understand the reality of small businesses and I know how to help your business to grow.

I'm based in São Paulo - Brazil, and I work online for international clients. In the United States, I have a strategic partnership with Camarès Communication.

Publications

Scientific papers in congresses and design yearbooks; Chapter of the book «Applied Strategic Design»; Appearance in the books Logolounge 6, Logolounge 8, Master logo 4, and Favourite Design 2020. Design chosen to be part of Comunicare al Presente 2020 exhibition in Italy. In addition to several digital publications.