Pasta Food Company
The project included the creation of the name (Pastamia), the development of the logo and the design for homemade pasta packaging. Although this product line was created to be affordable, the investment in design elevated the perception of quality as well as the credibility of the brand. As a result this business had an immediate growth. In addition, the Pastamia logo was chosen for the special selection of logos published in the book “Logo Lounge Master 4”, one of the largest specialized logotype publications in the world.
The work started with the creation of the name "Pastamia" moving to the visual identity of the labels, especially directed to a more democratic market. The result was an instant increase in sales and the expansion of the product line, which we continue to expand. In addition, there was a great personal appreciation of the brand, making it much easier to sell via sales representatives, once they are now proud of the brand.
Rudinei - Pastamia owner