AIR, WATER & ALL ADVENTURES
Logotype and visual identity design for AWA Air, Water & All Adventures. Adventure tourism company located in the city of Rio de Janeiro, Brazil. The design of this project had as its initial premise its main product, the individual, the service, the personal accompaniment. In this way, the logotype was designed with the AWA typography itself representing the mountain, the water and the adventure in a human form, showing the personalization of it. In addition, the use of a single color and a rustic shape add visual strength to the brand, facilitating its recognition.