VERONUTTRI ORGANIC
KETCHUP AND PEPPER SAUCE

Design for organic ketchup and pepper sauces. For the ketchup project, the tomato is represented as a charismatic and pure character, as well as the product, pure and organic. In the sauces, the pepper is represented with the characteristics of a Mexican, while highlighting the product and leaving a relaxed feeling. The use of the character helps the brand to stand out visually before competitors and creates a buying empathy with consumers.

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