UX
DESIGN

Hello, I´m Ricardo Pletes, I´m a product designer, I hold a Master’s degree in Strategic Design, and I have more than 15 years of experience in solving complex problems, transforming, and valuing businesses through human-centered design. Through strategic design I build better brands, products and services.

MY
BACKGROUND

Hello, I´m Ricardo Pletes, I´m a product designer, I hold a Master’s degree in Strategic Design, and I have more than 15 years of experience in solving complex problems, transforming, and valuing businesses through human-centered design. Always with real and measurable results.

Since graduating in architecture, I have always positioned the user as first priority. Architecture is made with the user in mind, human scale, use of the space, and sensations to be created, among others.

When advancing in the area of design, I added to this way of acting, knowledge and skills in branding, strategic design, double diamond, and design thinking, not only as a methodology but in the non-linear way of thinking and solving complex problems typical of the designers (Nigel Cross).
 

 

Management Capability

I have managed multidisciplinary teams, investors, constructor engineers, suppliers, and final clients as an architect. As a designer, this continues with the client, the outsourced crew of engineers, illustrators, and other stakeholders, managing the needs of each part to a common objective, but always with the final user in mind.

Deliverability and adaptability

Understanding end-user needs in-depth, customer needs, time and budget constraints to responsibly and dynamically deliver projects that drive real results. Ability to think creatively and deliver clever concepts with high attention to details.

Solving complex problems

Perhaps here is my most significant contribution. Through strategic design methodologies, capability to interpret data, work with multidisciplinary teams, and responsibility for driving results, I have the ability to lead and contribute to the resolution of complex problems. Co-designing, Solving problems, and creating opportunities through design.

Always learning

I’m a fast learner and I’m very adaptable. Demonstrated by the different design areas I’ve been through – architect, furniture designer, graphic designer, branding, packaging designer, web designer, and UX designer. Always using methodologies and inclusive visual communication in order to obtain a maximum shared understanding of the problem and ideas.