When I was asked to develop the new identity for COOPEG Rosé organic sparkling wine, we make a deal that the main characteristics to be reinforced would be: the natural, the organic origin of the product, the flavor of the sparkling Rosé (light and sweet), and the mixture between the rise of the value of the product and the typical Rosé relaxing feeling. For this purpose, the design proposes the use of hummingbirds as the main element, representing at the same time the natural origin and the sweetness of the sparkling wine. Also, the graphics selected in gold reinforce the appreciation of the product, which together with the free typography of “Rosé”, go along with the feeling of quality without austerity, making the product relaxed as it should be.

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To make a great point of the differentiation of the product at the POS (point of sale), a sticker shaped like wings were created, remembering the hummingbird, and giving a bottle an iconic design to stick in the consumer's memory.

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Project published by The Dieline, the largest website specialized in packaging design in the world. Take a look…

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https://thedieline.com/blog/2020/6/29/-celebrate-the-ros-all-day-spirit?

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The project was featured by World Brand Design Society, one of the most prominent online publications in the world specialized in brand and packaging design. Take a look…

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https://worldbranddesign.com/celebrating-the-rose-spirit/

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Project published by Packaging Of The World, one of the biggest online publications in the world specialized in packaging design. Take a look…

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https://www.packagingoftheworld.com/2020/05/coopeg-rose-organic-sparkling-wine.html

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