Innovation Strategies and Competitive Advantage Driven by Design, Especially Oriented for Small Business



RPD is my trademark, my name is Ricardo Pletes, I have a Master degree in Strategic Design, and I am specialist in transforming and valuing small businesses through design. Always with real and measurable results.




I help small business to have their products or services differentiated in the market by design. Generating real results and brand value growth.

Good design is not measured by prizes, it is by profit creation!



Here are some of the projects developed by RPD.

If you are looking for a specific segment, please contact me.


What my lovely clients are saying…

Deb Di Gregorio

Camarès Communication

"Ricardo is a global citizen and brilliant designer. We have worked closely for many years. His commentary is thoughtful and he is collegial in his working style. His work is clean, insightful and never ceases to please. In all my decades working in marketing he rates among the best of the best designers that I have had a privilege of working with."

Débora Trierweiler


"The work developed by Ricardo started with a deeper understanding of our purpose as a business and respecting our DNA. His work was so profound, that for the first time in 30 years, someone convinced me to update the company logo. We are already noticing the positive impact of this update. We are aware that Ricardo led us to reach places where we have not yet gone. Besides that, the value of our brand grows every day!"